Fintech web copy

This is work in progress. Finstack needs to compete with gocardless. I suggested taking the one thing that differentiates Finstack, which would enable them to go where gocardless isn’t:

The differentiator is the fact that Finstack technology splits into blocks. This enables people to use only the mandate generator, which is an advantage for some real world businesses. Property management software is the niche the founder of Finstack knows most about.

So I structured a homepage that puts property management front and centre – so the first marketing focus can be property management; but to enable other real-world niches as well as online businesses to take later focuses.

This is based on Finstack research that indicated property managers only need the mandate-generator API. The founder of Finstack is doing some more research on that, and the work below might change based on the results.